When I first opened my business in 2014, I had no idea how it would grow and change - or how I would change with it! However, one of the first things I did start noticing is that there are several "Something Old Rentals" companies around the US and the world, and I started getting tagged in other vendors' photos AND local vendors would tag companies other than me! The second thing I realized is that "Something Old Event Rentals" is a crazy long name to type 78 times each day. Yikes! So I realized I wanted a smaller/shorter name, but wasn't quite sure which direction to go.
Enter Sara of Sara E. Designs. You may know her from all of her wedding invite designs, but she also does marketing & logos for local companies. We met several times to discuss different options for my business & the direction I want to take it. I wanted something that referenced nature, green is my favorite color and I wanted something that felt timeless and classic. After we settled on Spruce as a company name, it was fun to see different variations of the logo.
If you've been following along for a while, I started offering pop-up weddings as the Spruce Wedding Company last year. For about 10 months, I have been running two separate businesses - different logos, different social media accounts, different audiences. I wanted to connect my businesses in a way that made it easier for me AND easier for new clients to follow along. Enter Sara of Sara E. Designs. She created a variety of Spruce-themed logos for me to use - on my website, business cards, shirts and more!